Trademark - Your brand's Savior

A trademark is a word, phrase, symbol, or design that identifies your product and distinguishes it from your competitors. It is a trademark that helps your prospective customers to know that what they purchased is product. It allows customers to make decisions on what to buy based upon the reputation and equity of a brand.        

Trademark is an effective communication tool. Hence, it is important to have a strong trademark.2

Registering a trademark gives you the exclusive right to use that mark for your products or services, which includes the right to keep others from using that name for those same products or services.

Before finalizing and registering your trademark; here are a few checkpoints you should look into:

Be distinctive
You design/name/style should be unique and different. It should reflect your brand and should not be similar to an existing brand or product.

Be diligent 
Due diligence is prerequisite for trademark. A well researched trademark ensures easy acceptance.

Be creative 
The caption says it all. Try registering a name that is not only unique but catches the fancy of your customers.

Think globally 
Always think about your target market. If the product is to be marketed across nations, the mark has to be something acceptable everywhere. Also, don’t forget to keep your future expansion plans in mind.

Be prepared 
Finalize your design, get the necessary paperwork done and get it registered. Act promptly.

Brands are a critical asset. If you don't register your trade mark, then someone else can. This immediately puts your business and any product or service development you are undertaking at risk. Securing a registered trademark protects your brand, and provides you with the tools to prevent someone using similar signs and riding off the back of your business. If you do not protect your trademark by registering it, then you may find you are legally prevented from expanding your business. 

By Neha Gupta
March 6,2016

We at Lexfluence can help you streamline the process, save a substantial amount of time and money, and help you avoid making mistakes which could land you in potential legal trouble in the future.


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